01 - Blend cream cheese, powdered sugar, and vanilla extract in a mixing bowl until smooth.
02 - Use a rolling pin to flatten each slice of bread until thin.
03 - Spread a thin layer of the cream cheese mixture along one edge of each flattened bread slice; roll tightly into a log.
04 - In a shallow dish, whisk eggs, milk, and vanilla extract until fully combined.
05 - Stir granulated sugar and ground cinnamon together in a separate bowl.
06 - Lightly coat each assembled roll up in the egg mixture on all sides.
07 - Heat butter in a large nonstick skillet over medium heat. Fry roll ups 2 to 3 minutes per side until golden brown and crisp.
08 - Immediately brush or roll the hot roll ups in cinnamon sugar to ensure even coating.
09 - Transfer roll ups to a plate and serve warm. Optionally garnish with maple syrup or a dusting of powdered sugar.